Friday, November 14, 2008

Hey Green--Time to Lose the Granola Edge

Why must the green movement continue to present itself as fringe? Sure, for years the greenies have been mostly the granola crunchers. But now that the rest of the world is finally catching on, Green is still presenting itself as only for the hardcore.

An example, you say? No better example can be had than the food area at the Green Festival in DC. Green Festival open to all, lots of cool stuff--and great, 100% vegan food?? Must Green be synonymous with mystery-TVP loaf and soy cheese? My parents came to the festival--as it is I have a challenging time convincing my dad to do Green anytime. But lunch--this was a true deal breaker. When we hit the spinach cheese lasagna that wasn't, lunch was over before it started. No way was he gonna eat that--he ended up with fruit (note: it was delicious!).

Of course there were options and plenty we could find--but why set an unattainable expectation that everyone Green should eat vegan? There are many green farmers and dairies out there, in fact several were exhibitors! It's time to show the world that it isn't a huge sacrifice to go green, it can be easy changes that make a big difference. Sure, the serious devotees may always do more. But don't turn off those that are harder to convert. TVP has a way of doing that.

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